This section follows companies from the founding decision to the first paying contracts. Expect coverage of incorporation and equity splits, cofounder agreements, early product bets, seed financing and the hiring sequence that follows. Written for people building a company now rather than studying one from a distance.
Your first engineers are hired for judgment and ambiguity tolerance, evaluated through paid real work — and retained by the roadmap, not the ping-pong table.
An MVP is the smallest artifact that produces a real decision from a real user — usually something unglamorous like a spreadsheet, a concierge service, or one working flow.
A clean cap table — option pool sized honestly, every grant on vesting, no handshake promises — is cheap insurance against the dilution mistakes that kill deals later.